Amazon's Happy Holiday: Over 4 Million Try Prime During A Single Week

Amazon's Fire TV Stick was the top-selling line of streaming-media players in the U.S., U.K., Germany, and Japan on the site, with the site selling twice as many Fire TV Sticks this year vs. last year's holiday season.

One eye-catching figure: More than 4 million people signed up for Prime free trials or began paid memberships in a one-week period, according to Amazon. This holiday season, shoppers asked Alexa to order. more Alexa devices.

A Google spokesperson made a statement regarding its battle with Amazon stating that since Amazon doesn't carry Google products like Chromecast and Google Home, nor does it make Prime Video available for GoogleCast users, Google is no longer supporting YouTube on Echo Show and FireTV, 'given this lack of reciprocity'.

Amazon said 2017 was its biggest holiday season with customers all around the world shopping at record levels. Its Echo Dot and Fire TV Stick topped the sales chart, and not just among Amazon devices but from any manufacturer in any category across all of Amazon.

As many investors had expected,, Inc. Its peak day of customer fulfillment was December 19, 2017. Small businesses and entrepreneurs sold more than 1 billion items this season, including 140 million over the five-day Thanksgiving Day to Cyber Monday shopping period.

Snow and frigid temperatures expected leading up to Christmas
At least the forecast could be a little interesting this year and not the clear-cut warm forecast that's usually to be expected. But what about Christmas Eve and Christmas Day? All we need is the snow, and models are now suggesting we will see some.

In Europe, 10 fulfillment centers were able to complete more than 1 million packages in one day.

Echo Dot, Echo Spot and Echo Buttons all sold out. In total, Amazon said it sold "tens of millions" of Alexa-enabled devices worldwide.

Amazon has also stopped selling some of Nest's key products on its website that compete directly with its own line of smart speakers and smart TV boxes.

More than 6,000 trailers and 32 Amazon Air planes were active in the US during the holiday season.

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999.

  • Regina Walsh