YouTube to launch Spotify rival streaming music service in 2018

YouTube to launch Spotify rival streaming music service in 2018


Whichever brand "Remix" officially adopts in 2018, it looks like to replace Google Play Music, which first launched in 2011.

Neither has made much progress gaining paid subscribers - at least compared to Spotify, Apple, or Amazon.

Google Play Music is a traditional streaming service, while a US-only YouTube Red (previously YouTube Key) sub gives you access to ad-free music videos, offline playback, background audio and a free subscription to...

Remix would compete against two overwhelmingly dominant services: Apple Music and Spotify.

According to Bloomberg, Warner Music Group has already inked a licensing deal for the platform.

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Many record labels believe this growth could have been even stronger had it now been for YouTube which does not compensate them enough, many claim.

In order to break into the subscription service game at this stage, YouTube requires the cooperation of the three major labels - Warner, Universal, and Sony. The new product will offer both music and video streaming. Publishers, labels and artists alike have long accused YouTube and other services of hurting their profits. The video platform has also been in talks with UMG and Sony "for more than a year".

As ubiquitous as on-demand music streaming has become in recent years, the global market is pretty close to reaching a saturation point, with two immensely popular platforms and many smaller players basically offering the same exact services.

For the past year, Google has been rumored to be working on a new music streaming service.

YouTube didn't immediately respond to a request for comment.

  • Kyle Warner