Keurig users are smashing their coffee makers in support of Fox News

After #BoycottKeurig started trending on Twitter over the weekend, the coffee machine company's CEO Bob Gamgort has expressed regret in an email to employees obtained by The Washington Post. Others went even further and shared videos of themselves destroying their Keurig coffee machines.

Other companies who pulled support from Hannity include and fashion brand Eloquii-though neither have received the same amount of social media attention as Keurig.

The current rush of companies pulling ads from Hannity's show is related to his recent commentary on the sexual misconduct allegations against Moore, now running for U.S. Senate as a Republican against Democratic challenger Doug Jones. A Washington Post story last week said Moore had romantic or sexual relationships with four teens, including a 14-year-old girl, when he was in his 30s. He told Hannity he didn't know Corfman and that he didn't remember "dating any girl without the permission of her mother".

"Every single person in this country deserves the presumption of innocence", Hannity said Thursday on his Fox News show. "We worked with our media partner and Fox [N] ews to stop our ad from airing during the Sean Hannity Show". I'm going to get ride of my keurig and find a different coffee maker.

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Critics said Hannity had implied that a 14-year-old could give consent to sexual contact. Then you have false allegations that are made, and you know-how do you determine?

Mr Moore, a former Alabama Supreme Court judge, has also denied the claims. Breitbart in turn declared "war" on the cereal company and called for its readers to boycott its products. Back in August, the liberal site called upon companies to withdraw their advertisements after Hannity defended President Donald Trump for his response to the deadly, race-fueled rally in Charlottesville, Virginia.

Hannity later backstepped on those comments, saying he "misspoke," but continued to say that the accusers may be lying for money. More than 30 million Keurig coffee machines were sold between 2012-2015 alone, according to company financial statements.

Nevertheless, Hannity's defense of Moore sparked social media backlash, and advertisers responded to complaints by vowing not to appear on his Fox News show. Gamgort reminded staffers that the company advertises on all the major cable channels, rather than just Fox News. And that came just a month after more than two dozen advertisers left Bill O'Reilly's Fox News show following sexual harassment allegations against him.

  • Stacy Houston