Facebook launches U.S. food delivery service on its website

Facebook wants to make sure that you can do a lot of different things inside the app, so you stay in it longer. It lets you browse available restaurant options and choose which of the available delivery services you'd like to have bring it to you; you can filter by location, delivery versus pickup, price range, cuisine, and whether or not the restaurant is open.

The favourite food chains in the United States like Chipotle Mexican Grill Inc, Jack In The Box Inc, Five Guys and Papa John's International Inc have all tied up with Facebook for this new service. Users can browse restaurants nearby and link up with the appropriate delivery option.

The company said in a blog post that it signed on food ordering services such as EatStreet, Delivery.com, DoorDash and Olo. Facebook also confirmed that it is teaming up with specific restaurants, including Jack in the Box, Panera, and Five Guys. According to a press release, you can only order from restaurants that are already offering takeout and delivery through one of those services. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others. But not anymore. Facebook has made it easy. It'll be available in the U.S. only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser. Facebook Order Food option is now available to USA users on iOS, Android and desktop. But once a user clicks, they are transported to a third-party familiar service like Delivery.com or Yelp or Grubhub. Mostly all restaurants maintain a Facebook page now, and the company has seen a surge in users searching for food on the platform. It's just a reminder that Facebook, the once-useful thing you did back in college, has become the next Yahoo and is drowning its most useful features in a sea of profit-hungry bullshit.

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It's unclear if or how Facebook is sharing revenue with companies like ChowNow going forward. Recently, Amazon partnered with Olo, which offers order and pay technology across US locations.

Facebook confirmed to Techcrunch it doesn't charge any fees for the service or share in any profits from the orders placed via the social network.

  • Regina Walsh