Walmart Announces Tie-Up With Google

Walmart Announces Tie-Up With Google

IT

Google is once again trying to beat Amazon's digital assistant Alexa but this time it has teamed up with Walmart to create a voice shopping feature that will work with the Google Home device.

Alexa, make way for Google and Walmart's new joint venture that plans to go head to head with the voice-controlled speaker Amazon has been pushing since late 2014. And after this connection, it will offer voice-activated shopping.

Speaking of convenience, in a few short weeks, Advertising Week New York features a Town Hall called Delighting Customers in the Age of Assistance with Marc Lore, CEO eCommerce US at Walmart, and Sridhar Ramaswamy, Senior Vice President Ads and Commerce, at Google. That's made even better by the fact that the service now delivers for free, so long as you meet a merchant's minimum purchase requirement.

Walmart says it will leverage its 4,700 USA stores and its fulfillment network "to create customer experiences that don't now exist within voice shopping anywhere else, including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country", Lore writes.

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The service will be available to Wal-Mart customers from September and all they will need to do is to link their existing Wal-Mart accounts to Google Express to enjoy the new offering.

Walmart's attempts to paint itself as a rival to Amazon haven't been very successful thus far-the world's biggest physical retailer still has only half of Amazon's market cap. And the competition is only ramping up. On Wednesday, Whole Foods shareholders voted to support the $13.7 billion takeover by Amazon. It is now the second-largest online retailer, behind Amazon.com, following its $3.3 billion acquisition of Jet.com a year ago. The initiative is quite innovative and smart, as shopping by voice is becoming increasingly more popular. In June, Apple unveiled its own version of a voice-activated speaker device, the HomePod. This system, launched in July 2016, marked another step toward accelerating the company's online business and making shopping easier and faster. Shoppers will be able to choose from hundreds of thousands of Walmart products. In this regard, the company continues to make huge investments in e-Commerce initiatives, including acquisitions. "Since starting a shopping service in 2013, it has struggled to gather significant momentum".

Walmart has turned into the biggest retailer to offer items to purchasers who shop on Google Express, after comparative offerings like Costco and Target.

  • Kyle Warner