Target Acquires Company To Help Them Make Same-Day Deliveries

As part of the agreement, Grand Junction's 13 employees will relocate a few blocks to Target's downtown San Francisco office and set about helping the retailer bring delivery to more areas.

Software made by the San Francisco-based company connects retailers with about 700 delivery companies around the country that pick up items from stores or distribution centers and take them to customers. The software company also enables payment processing, visibility and operations dashboards.

Grand Junction had already been working with Target on a same-day delivery pilot at the big-box retailer's smaller-format store in New York's Tribeca neighborhood. Arthur Valdez, Target's chief supply chain and logistics officer, said in a statement that The deal "will accelerate the work we're doing to improve our speed of delivery". "This acquisition is part of Target's ongoing efforts to strengthen Target's supply chain to provide greater speed, reliability and convenience for guests". Retail experts say they see the move as a way for Target to better compete with Amazon, as more of its customers use e-commerce to purchase products and expect speedy and low-priced delivery.

Financial details about the acquisition of Grand Junction haven't been disclosed. Target said same-day deliveries will be expanded to other NY stores in the fall and to other major cities next year.

Can you tell us how Grand Junction works?

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Rob Howard, founder and CEO of Grand Junction, will now become a vice president of technology at Target. They'd like to expand same-day delivery to more NY stores later this year, and to stores in other major cities next year.

Asked about tapping Grand Junction's platform beyond same-day delivery, Target spokesman Eddie Baeb said "We certainly plan to leverage (it) for different last-mile services, but there are no particulars at this time".

Target partnered in 2015 with Instacart to establish same-day deliveries of groceries.

Ultimately, will this acquisition help Target secure a spot as one of the leaders in the same-day delivery space?

  • Ronnie Bowen