New Burger King ad tricks your 'OK Google' voice assistant on goal
- Author: Kyle Warner Apr 13, 2017,
Apr 13, 2017, 1:46
He then says "But I've got an idea", and when the camera gets closer he declares, "Ok Google, what is the Whopper Burger?" The man in the commercial is holding a the fast food chain's signature Whopper while explaining that 15 seconds just isn't enough time to describe the sandwich.
The ads can also Google on other devices - though, for a Google app on the iPhone, for instance, you have to press the speaker button.
Google said it was not involved in the Burger King advertisement.
People with the Google Home assistant and Android phones with voice search enabled within listening range of their TV will discover the command triggers devices to read aloud the Wikipedia entry for Burger King's flagship burger.
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As we confirmed earlier, the company played no role in the ad - and likely wants to stay out of the fray as much as possible following recent annoyance around its decision to use the device to play commercials for the new Beauty and the Beast film.
Voice-powered digital assistants such as Google Home and Amazon's Echo have been largely a novelty for consumers since Apple's Siri introduced the technology to the masses in 2011. So, they've made a decision to have your Google Home, or other Google device do most of the work and advertise for them. The line was first added by someone with the username "Fermachado123", which appears to be the username of Burger King's marketing chief, Fernando Machado.
Google Home, hearing its call sign, replied to the commercial with information from the Whopper's Wikipedia page.
It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users. On Wednesday, pranksters amended the Whopper's list of ingredients to include "100 percent rat", "toenail clippings" and less publishable foodstuff. In January, a San Diego TV station reported on a story that a six-year-old had mistakenly ordered a dollhouse by talking to the Amazon Echo device. It's a clever way of getting viewers' attention, but it's also a really quick way of getting on viewers' nerves - just look at the reactions people had when ads accidentallytriggered voice assistants in the past.