Pepsi Pulls Kendall Jenner advert
- Author: Stacy Houston Apr 07, 2017,
Apr 07, 2017, 2:24
This begs the question: why apologize to Kendall Jenner, who was paid and participated in the making of the commercial at her own free will? Pepsi pulled the plug on it and for having "missed the mark".
The commercial shows Kendall leaving from a photo shoot to join a group of protesters. While Jenner allegedly had approval rights in her contract, the source maintained that she "relied on Pepsi to do their due diligence and trusted that it would be tasteful".
The campaign's cancellation will be a big blow for Kendall, who admitted she was "honoured" to be the soft drink giant's new spokesmodel just before the advertisement was launched. "She means well, always".
Kendall even defended the ad before the controversy.
But now she and Kris are reportedly in crisis mode. "This is not a career breaker for her", the source said.
Pepsi and Kendall faced major backlash over the ad in question. Both sides of the protest then broke out in cheers.
The spot drew criticism on Twitter, with users saying it belittled the anti-police violence protests over recent years in cities including Ferguson, Missouri, and Baltimore following police killings of unarmed black men and women.
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It isn't the first time PepsiCo has backpedaled and apologized for an ad.
Colbert took his audience through the ad, interpreting the message that he thought Pepsi was actually trying to convey.
Soon after the ad was released, however, it trended on Twitter in the USA and many users slammed it for how it chose to deal with the serious social issues featured in the video.
"So far we don't know what has caused all of America's hot extras to take to the streets, but I'm guessing it's a protest for 'Attractive Lives Matter, '" he said. "We also apologize for Kendall Jenner put in such a position", added Pepsi.
Obviously, it's Kendall's prerogative to use her platform for issues she cares about. "She's just in the commercial". "Live for now especially if you're Pepsi's marketing department", he said.