Cheerios giving away 100 million wildflower seeds to help save the bees

And in an effort to cultivate bee populations, Cheerios has partnered with Veseys Seeds to offer free packets of wildflower seeds.

Buzz the Bee, a ubiquitous presence on Honey Nut Cheerios boxes, has been temporarily removed from his famous post.

Anyone interested in helping with the #BringBackTheBees campaign can sign up here to receive 100 free seeds. They claim by 2020, their oat farms will host an estimated 3,300 acres of nectar-and pollen-rich wildflowers for bees! Since 70 of the top 100 human food crops are pollinated by bees, we should be pretty damn concerned that some species of bees are on the endangered species list.

Bees play a critical role by pollinating 35% of the world's food supply.

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"And now bees need people", the campaign reads.

To help generate buzz, the company is giving away 100 million wildflower seeds for its customers to plant. Colony Collapse Disorder (CCD) is a phenomenon that occurs when worker bees disappear, with very few dead bees found near the colony; leaving the queen behind, plenty of food, and a few nurse bees that care for immature bees as well as the queen.

To avoid such a future, Cheerios is trying to tackle the habitat loss part of the problem. That's why Honey-Nut Cheerios mascot Buzz has been missing from cereal boxes. In 2017, the bumblebee became the first USA bee species to be officially classified as endangered. The site put out a few important points as to why we need bees as much as they need us. The US Fish and Wildlife Service recommends a number of measures individuals can take to help save the rusty patch bumblebee in particular, including minimizing pesticide use, planting gardens of native flowers, and maintaining unmowed patches of grass.

  • Regina Walsh