Spotify trialling Hi-Fi music tier, report claims
- Author: Kyle Warner Mar 03, 2017,
Mar 03, 2017, 0:51
Spotify began the test with select users yesterday, offering "hi-fi quality lossless" streaming at $5, $7.50 and $10 above the $10 per month price for Spotify Premium.
Some Spotify users have been receiving notifications for a service called Spotify Hi-Fi.
When asked for comment by The Verge, a Spotify spokesperson said, "We are always testing new products and offers but have no news to share at this time". When TIDAL first launched, its biggest selling point was a high fidelity premium option that offered better quality streaming than any other services. Spotify is above them all thanks to its massive music library and worldwide availability but lacks the main feature that makes audiophiles turn their head the other way - the lossless quality of sound. While Apple Music has leaned on heavy marketing and exclusives for hit albums, Spotify enjoys a price advantage thanks to its unique free, ad-supported tier.
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Spotify now has 40 million paying subscribers and if they can convert even just a portion of that to Hi-Fi subscribers, then this may be a step towards profitability. In a post on Twitter, the music streaming service wrote the following: "Thank you to our 50 million subscribers #Spotify50". While users have been excited by the new offering, it doesn't appear to be functional yet.
Why this matters: Originally, there was some contention as to whether people can even tell the difference when listening to lossless audio over compressed streaming, which is probably why Tidal has failed to seriously compete against Spotify and Apple Music.