Now, a Supermarket Chain Faces a Boycott for Selling Trump Wine

Now, one group of Virginians is calling on fellow Americans to boycott the New York-based supermarket chain Wegmans for carrying wines from Trump Winery on its Virginia stores. "It's not "foolishness." It's a matter of stating that I will not support Trump or condone income he derives from his wines by shopping at the store". Representatives at the King of Prussia and Malvern Wegmans wine shops had no idea the Trump family owned a winery and told me the brand has never made an appearance on their shelves.

"We will replenish our supply, but it may be three or four weeks before it is available again", said Natale.

The Prince William County's National Organization for Women chapter called for a boycott of the popular grocery store chain because it sold a variety of Trump Winery wines in its Virginia stores.

The National Organization for Women and other critics encouraged shoppers to take their business elsewhere, despite Wegmans' cult following and positive reputation.

"Our role as a retailer is to offer choice to our customers", she said, adding that the company ultimately decides whether to stock a product based exclusively on how well it sells.

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"Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product", Wegmans spokesperson Jo Natale told the Post. "When enough people do the same, and sales of a product drop precipitously, we stop selling that product in favor of one that's in greater demand".

Trump Winery has been operating in Charlottesville, Virg. since 2011, according to its website. As president, Trump has promised to distance himself from his many businesses. All those wineries sold many more bottles than Trump Winery at Virginia ABC stories. "For example, our two Richmond stores had completely sold out". While the retailer said the decision came down to sales performance, the company faced backlash from President Trump on Twitter. That, combined with the passion his election has stirred has prompted some people to protest stores that sell Trump brand products.

In contrast, sales of Trump wine more than doubled from 2015 to 2016, according to Virginia ABC spokesperson Valerie Hubbard.

Will Stop Trump Wine and others be successful in their bid to effectively cripple Trump Winery?

  • Ronnie Bowen