Why Porsche Cars May Start Appearing In More Video Games

The only way other racing games could get Porsche cars was by signing a licensing deal with EA.

According to German website SpeedManiacs, Porsche Branded Entertainment Manager Sebastian Horning confirmed that the marque has ended its exclusive deal with the California-based company.

Polygon has reached out to Electronic Arts for comment on Hornung's remarks.

This is because the manufacturer had an exclusive contract with EA since 2000, which is coming to end this year.

Anybody who has ever played a racing game that isn't Need for Speed in the past 16 years will understand the frustration of not being able to drive cars like the Porsche 911 Turbo or Porsche Cayenne.

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Considering how long EA held the exclusivity deal for, many have wondered why it didn't do more with the brand. No one is really sure why Porsche chose to do this, but it's not a big leap to assume the automaker did not foresee the sheer amount of potential advertising value video games would eventually come to offer, or predict that EA's racing games would have fallen so far behind the competition.

From next year then, official Porsche cars could potentially end up appearing in a wide range of famous racing games.

With Porsche being back on the market and prowling for a proper suitor, it will be interesting to see if Sony or Microsoft will attempt another exclusivity deal similar to Electronic Arts, or if they'll try to stay competitive by only licensing the vehicle brand when necessary and keeping it open for others to use as well.

The move has become a cause for celebration among Porsche fans who do not play EA games because they can now play their favorite games using their dream vehicle, the Porsche.

Though we've seen Porsche products in the past in games like Forza Horizon 2, and most recently Forza Motorsport 6, the cars were typically only available as an expansion pack (or wearing a RUF badge).

  • Regina Holmes