Pantone chooses 'Greenery' as 2017's color of the year
- Author: Stacy Houston Dec 12, 2016,
Dec 12, 2016, 0:28
Pantone's colour of the year has become a hotly anticipated event every December.
There will be a lot more green in the world in 2017.
Described by the company as a "a fresh and zesty yellow-green shade that evokes the first days of spring", the powers that be at Pantone selected Greenery as a calm response to the contentious events of 2016, from Brexit to the U.S. presidential election and beyond. In automotive, both Skoda and Mercedes unveiled green cars for next year.
"It's the green that signals vitality, energy and warmth from the sun", Pressman said.
"We are so submerged in our routines and tethered to devices, but we have a great desire to disconnect and replenish", she said.
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Pantone chooses a color each year that it believes will fare well with "fashion, products, design and life", CNN Money reported. It looks for influences that best describe the current mood of society and picks a color to reflect those elements.
"We're (even) looking at street art, animation, architecture, movies and headphones", Pressman said. Last year's pink and blue hues were associated with gender equity.
The green color also represents a growing movement around protecting the planet.
Greenery - which has already begun appearing on runways and in furnishings and accessories - is meant to be a versatile "trans-seasonal" shade that lends itself to many different color combinations. Eiseman said the choice to name two colors in 2016 "expressed the need for harmony in a chaotic world".
In recent years, the company has declared several bold shades to be their annual colors, including 2012's intense orange hue Tangerine Tango, 2013's vivid green color Emerald, 2014's vibrant lavender shade Radiant Orchid, and 2015's rich brownish red hue Marsala.